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Agenda

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Klicken Sie auf das Bild um die Agenda der Rethink! MAD Minds 2016 herunterzuladen




Survey Report 2016

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Klicken Sie auf das Bild um den Survey Report der Rethink! MAD Minds 2016 herunterzuladen



Survey Report 2015

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Klicken Sie auf das Bild um den Survey Report der Rethink! MAD Minds 2015 herunterzuladen



Survey Report 2016

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Klicken Sie auf das Bild um den Survey Report der Rethink! Connected Customer 360° 2015 herunterzuladen



Videos

VIDEO: i.CONECT 360° Rethink! MAD Minds 2016 – Driving the Internet of Marketing

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VIDEO: i.CONECT 360° - Die Multitouchpoint Strategie Events

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Live-Interviews 2016

VIDEO: LIVE INTERVIEW, Florian Wolfframm, PAYPACK GmbH

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VIDEO: LIVE INTERVIEW, Tania Roach, WWF Deutschland

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VIDEO: LIVE INTERVIEW, Oliver von Wersch, Gruner + Jahr Digital GmbH

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VIDEO: LIVE INTERVIEW, Bettina Schmidt-Smylla & Boris Lenz, Adobe Systems GmbH

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VIDEO: LIVE INTERVIEW, Timur Özer, Oracle Deutschland GmbH

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VIDEO: LIVE INTERVIEW, Golden Krishna, Google

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VIDEO: LIVE INTERVIEW, Monika Schulze, Zurich Insurance Company

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VIDEO: LIVE INTERVIEW, Ottokar Rosenberger, Hostelworld Group

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VIDEO: LIVE INTERVIEW, Paul Thomas, EE UK

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VIDEO: LIVE INTERVIEW, Tobias Dennehy, Siemens

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Interviews 2016

SPEAKER INTERVIEW

Natalie Suessmann, CMO, Bench International GmbH

Quelle: we.CONECT Global Leaders GmbH

SPEAKER INTERVIEW

SPEAKER INTERVIEW

SPEAKER INTERVIEW

The best interface is no interface

Prior to Rethink! MAD Minds Europe 2016, we.CONECT talked with Golden Krishna, Experience Designer at Google Inc.

SPEAKER INTERVIEW

Transmedia branding for business success

Prior to Rethink! MAD Minds Europe 2016, we.CONECT talked with Monika Schulze, Global Head of Marketing at Zurich Insurance Company

Quelle: we.CONECT Global Leaders GmbH

SPEAKER INTERVIEW

Cross Media Campaigning – dealing with the pluralism of formats

Prior to Rethink! MAD Minds Europe 2016, we.CONECT talked with Geoff Bull, Head of Digital at MORETH>N Insurance

Quelle: we.CONECT Global Leaders GmbH

SPEAKER INTERVIEW

Maximum ROI with CRM 2.0

Prior to Rethink! MAD Minds Europe 2016, we.CONECT talked with Luisella Giani, Head of Digital Strategy & Operations EMEA, Axalta Coating Systems

Quelle: we.CONECT Global Leaders GmbH


Live-Interviews 2015

LIVE-INTERVIEW: Borussia Dortmund GmbH & Co. KGaA
David Görges, Leiter Neue Medien / CRM

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LIVE-INTERVIEW: brands4friends / eBay Fashion 
Christopher Maaß, Chief Marketing Officer

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LIVE-INTERVIEW: Gruner + Jahr GmbH & Co. KG
Eva-Maria Bauch, Geschäftsführerin G+J Digital Products

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LIVE-INTERVIEW: Otto Group
Dr. Sabrina Zeplin, Direktorin Group Business Intelligence

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LIVE-INTERVIEW: Media-Saturn-Holding GmbH
Ricardo Diaz-Rohr, CIO

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LIVE-INTERVIEW: BMW Group
Mark Leach, Global Head of Aftersales Communication for BMW & MINI
 

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LIVE-INTERVIEW: Twitter Deutschland GmbH
Panos Meyer, Senior Account Executive

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LIVE-INTERVIEW: Turn Inc.
Timur Özer, Regional Sales Director DACH, Netherland & Nordics

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LIVE-INTERVIEW: Philips GmbH
Thomas Schönen, Head of Brand, Communications & Digital DACH

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Interviews 2015

SPEAKER INTERVIEW

SPEAKER INTERVIEW

Dr. Sven Deglow, CMO, comdirect bank AG

Quelle: we.CONECT Global Leaders GmbH

SPEAKER INTERVIEW

SPEAKER INTERVIEW


White Papers

BUSINESS INSIGHTS

BUSINESS INSIGHTS

BUSINESS INSIGHTS

BUSINESS INSIGHTS


Case Studies

Case Study

Michael Hartwig, Google Inc.

Data-Driven Marketing & Kampagnen Aussteuerung: Der Weg durch die Programmatische Transformation

Quelle: Google Inc.

Case Study

Dr. Sabrina Zeplin, Otto Group

Data-driven Branding: Wie Daten das Online Marketing für Markenhersteller revolutionieren

Quelle: Otto Group

Case Study

Nico Reinhold, Deutsche Bank AG

Content Marketing: It´s the relevant story, smarty-pants!

Quelle: Deutsche Bank AG